On the basis of the bottom-up spillover theory, this study explores the influence of the
wellness tourism experience on tourists' well-being. Considering wellness tourists as the …

This study aimed to develop and validate a theoretical model for examining how different
types of destination advertising (abstract vs. concrete) affect tourists' visit intention. The …

Drawing on self-congruity theory, we construct and examine a theoretical model that
explores the effect of destination attachment on revisiting intention via ideal and actual self …

Purpose This study developed an extended model of self-congruity by integrating
destination image, destination personality, self-congruity, revisit intention and gender …

Travelers may use two common time metaphors to describe their upcoming vacations. The
first is the time-moving metaphor, expressed as “the vacation is approaching us,” and the …

Purpose The main purposes of this article are twofold:(1) to investigate the unexplored
connections among destination gender personality, destination stereotypes, brand …

This study examines how the relationship between self-esteem (both trait self-esteem and
state self-esteem) and goal-framing messages can affect individuals' visit intentions on the …

As an arising branding tool, how destination gender affects tourist loyalty remains unclear.
This study unveiled mechanisms between destination masculinity/femininity and tourist …

Destination gender traits have attracted considerable attention in the tourism marketing
literature, inspired by the concept of branding. A scale to measure destination gender with a …

Purpose This paper aims to explore the matching effect of hospitality brand image (cool vs
non-cool) and service agents (Artificial intelligence [AI] vs human staff) on brand attitude …