The main purpose of this paper is to provide a theoretically grounded discussion on big data
mining for customer insights, as well as to identify and describe a research gap due to the …

Purpose The aim of this study is to empirically test a framework which identifies the
relationships between customer relationship management (CRM) practices, organizational …

This study developed and empirically tested a model to explore the relationships between
contact personnel, physical environment, service quality, relationship quality, service …

Purpose Firms survive by exploiting knowledge resources to maintain customer
relationships more efficiently and effectively, as well as enhance their service quality …

The measurement of quality of services has an important influence in the companies'
competence, being even more relevant in the banking sector because of the high …

Purpose The purpose of this paper is to investigate the mediating role of customer
satisfaction (CS) in the electronic-customer relationship management (e-CRM) and …

This study presents a comprehensive exploration of recent advancements in Customer
Relationship Management (CRM), acknowledging its pivotal role in fostering crucial …

Due to fierce competition in the banking sector, where the competitive struggle to win larger
market share and attract the largest possible number of customers is constantly being led …

Purpose The purpose of this paper is to explore the relationship between the customer-
contact employees'(CCE) empowerment and customer performance indicators, namely …

Purpose–In today's highly competitive business scenario, advertising symbolizes one of the
key marketing activities. The purpose of this paper is to understand the relationship between …