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Social media influencers and consumer engagement: A review and future research agenda
The rise of social media influencers (SMIs) in the recent decade garnered wide interest from
academicians and marketers. Academicians try to understand the effect of influencers on …
academicians and marketers. Academicians try to understand the effect of influencers on …
Watching Exercise and Fitness Videos on TikTok for Physical Education: Motivation, Engagement, and Message Sensation Value
MB Garcia - Journal of Teaching in Physical Education, 2024 - journals.humankinetics.com
Purpose: This study aimed to examine how physical education (PE) students engage with
fitness content on TikTok. Methods: The evaluation involved 597 students enrolled in a PE 1 …
fitness content on TikTok. Methods: The evaluation involved 597 students enrolled in a PE 1 …
“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
RE Lim, SY Lee - Computers in Human Behavior, 2023 - Elsevier
Virtual influencers have become increasingly prevalent because of technological
advancements and the fact that they offer benefits similar to human influencers. Studies …
advancements and the fact that they offer benefits similar to human influencers. Studies …
Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and …
Social media influencers are increasingly employed as product endorsers, and a growing
body of academic research confirms that influencers are an effective advertising instrument …
body of academic research confirms that influencers are an effective advertising instrument …
[HTML][HTML] Building influencers' credibility on Instagram: Effects on followers' attitudes and behavioral responses toward the influencer
Collaborations between influencers and brands have become increasingly popular in recent
years. Previous research has mainly focused on influencer marketing as a commercial …
years. Previous research has mainly focused on influencer marketing as a commercial …
[HTML][HTML] Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
The impact of the use of influencers in recommending certain products to the audience has
been highlighted in recent literature on social media marketing. However, this literature has …
been highlighted in recent literature on social media marketing. However, this literature has …
Telepresence in live-stream shop**: An experimental study comparing Instagram and the metaverse
Advances in digital platforms allow influencers to use live shows to showcase products,
which has given rise to live-stream shop**. Moreover, new communication forms have …
which has given rise to live-stream shop**. Moreover, new communication forms have …
“I will buy what my 'friend'recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions
Purpose Influencer marketing is a newer interactive marketing model that has attracted the
attention of scholars and marketers. The study aimed to examine the mediation role of …
attention of scholars and marketers. The study aimed to examine the mediation role of …
How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships
Purpose This study aims to explore the impact of social media influencers'(SMIs) intimate
self-disclosure on consumers' purchase intentions, with a focus on the role of parasocial …
self-disclosure on consumers' purchase intentions, with a focus on the role of parasocial …
Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis
The current research investigates the impact of fashion influencers on consumer
engagement and purchase intention. Guided by the heuristic systematic model (HSM), this …
engagement and purchase intention. Guided by the heuristic systematic model (HSM), this …