Companies are increasingly employing text-based chatbots as a time and cost-efficient way
to interact with customers. While companies begin to explore anthropomorphic chatbot …

In the current age of information and big data, consumer informational privacy has become
an important issue in marketing. Besides being worried about the growing collection …

Digitization makes it easier for firms to build their innovation and marketing efforts around
consumers' personal data. In this research, we employ a privacy perspective based on …

Recent developments in the Internet of Things (IoT) technology provide an unprecedented
opportunity for personalized services. To take advantage of this great potential, consumers …

Much research has focused on privacy concern, which describes individuals' motivation to
protect personal information from unauthorized access, collection, storage, and use …

Generation Z's (gen z) sharing of personal information on social media is a growing
phenomenon with significant ramifications. Existing research, however, focuses on …

The ongoing digitization and novel smart technologies can deliver enormous benefits to
society and individuals. However, smart services often require the vast collection of data …

With the ever-increasing collection of user data, online privacy becomes an urgent matter for
users and research across borders. The perception of information sensitivity is central to …

Artificial intelligence (AI)-enabled technology has generated a new dynamic that empowers
the advertising business and social networking environment. In terms of convenience …

Responding to the global call for a “sustainable economy” requires meaningful insights into
sustainability-conscious consumers and their actual buying behaviors. Sustainable …