Social media influencer marketing: foundations, trends, and ways forward
The increasing use and effectiveness of social media influencers in marketing have
intrigued both academic scholars and industry professionals. To shed light on the …
intrigued both academic scholars and industry professionals. To shed light on the …
Parasocial relationships, social media, & well-being
Parasocial relationships (PSRs) are nonreciprocal socio-emotional connections with media
figures such as celebrities or influencers. Social media platforms afford the opportunity for …
figures such as celebrities or influencers. Social media platforms afford the opportunity for …
[HTML][HTML] The impact of social media influencers on health outcomes: Systematic review
J Powell, T Pring - Social science & medicine, 2024 - Elsevier
A fast emerging area of public health interest is the potential role of social media influencers
in spreading health information and affecting health behaviour. The aim of this research was …
in spreading health information and affecting health behaviour. The aim of this research was …
An empirical investigation of the impact of influencer live-streaming ads in e-commerce platforms on consumers' buying impulse
Purpose E-commerce live streaming is a new influencer advertising method that allows
influencers to interact directly with consumers on e-commerce platforms. Although evidence …
influencers to interact directly with consumers on e-commerce platforms. Although evidence …
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
This review article offers insights into the current issues in influencer marketing. We first
provide a historical overview of extant research that mainly focuses on its bright side, and …
provide a historical overview of extant research that mainly focuses on its bright side, and …
The Impact of Mukbang Live Streaming Commerce on Consumers' Overconsumption Behavior
Food live streaming shop**, which features a host eating and promoting the products to
viewers, has become a new form of food marketing. In three studies, the authors examine …
viewers, has become a new form of food marketing. In three studies, the authors examine …
Social media use informing behaviours related to physical activity, diet and quality of life during COVID-19: a mixed methods study
Background This mixed methods study explored how social media use informed physical
activity and diet-related behaviours, and self-perceived Quality of Life (QoL) during COVID …
activity and diet-related behaviours, and self-perceived Quality of Life (QoL) during COVID …
Green marketing practices related to key variables of consumer purchasing behavior
This systematic review research has two objectives:(a) to identify Green Marketing (GM)
practices related to the key variables of consumer purchasing behavior, and (b) to present a …
practices related to the key variables of consumer purchasing behavior, and (b) to present a …
Organic food and Instagram health and wellbeing influencers: an emerging country's perspective with gender as a moderator
Purpose Instagram health and wellbeing influencers (HWIs) have been increasingly
considered as important sources of information and advice for their followers. This study …
considered as important sources of information and advice for their followers. This study …
[HTML][HTML] Parasocial relations and social media influencers' persuasive power. Exploring the moderating role of product involvement
DC Balaban, J Szambolics, M Chirică - Acta Psychologica, 2022 - Elsevier
Aiming to explore the process of social influence in the social media environment, this study
addresses consumers' complex psychological processes, attitudes, and behaviors when …
addresses consumers' complex psychological processes, attitudes, and behaviors when …