Nowadays, a large number of customers are spending their time on social and digital media
for a variety of purposes ranging from information searching to the final purchase of …

Research in the overlap** area between Fashion and Information and Communication
Technologies–hereafter referred to as “Digital Fashion”–is growing and attracting the …

This paper proposes a study on the impact of social e-commerce fashion products on
continuous purchase intention, and explores the relationship between social media …

Digital marketing is leading the way in offering new features to reach, inform, engage, offer,
and sell products and services to customers, and is expected to continue to be at the …

In today's digital era, the importance of digital marketing has increased from one year to
another as a way of providing novel properties for informing, engaging, and selling services …

The fashion industry has developed into a complex global system with persistent social and
environmental sustainability challenges. Private, public, and civil society actors have …

Virtual reality (VR) offers a new medium for marketing communications, where consumers
are immersed into technologically synthesized 'real-use'experiences of products and …

Based on the stimulus-organism-response (SOR) framework, this research introduces
perceived value and immersive experience, and builds a model of media interaction …

Circular fashion aims to reduce the environmental impact of the fashion industry by creating
a closed-loop system where waste is minimized and materials are reused, recycled …

Purpose The purpose of this article is to highlight the relevance of the factors that influence
the satisfaction of e-commerce consumers in Romania and Moldova. The study aims to …