Innovation is one of the most important issues in business research today. It has been
studied in many independent research traditions. Our understanding and study of innovation …

Diffusion processes of new products and services have become increasingly complex and
multifaceted in recent years. Consumers today are exposed to a wide range of influences …

Bayesian methods have become widespread in marketing literature. We review the essence
of the Bayesian approach and explain why it is particularly useful for marketing problems …

This paper is motivated by the success of YouTube, which is attractive to content creators as
well as corporations for its potential to rapidly disseminate digital content. The networked …

In the last decades, our discipline has made tremendous progress in addressing scientific
and managerial marketing problems. However, our knowledge of marketing phenomena …

The wealth of research into modelling and forecasting the diffusion of innovations is
impressive and confirms its continuing importance as a research topic. The main models of …

Economic theory provides a unique vantage point from which to examine issues with respect
to emerging technologies, where standards and adoption, business process changes and …

The burgeoning of ibusiness firms in the modern digital economy challenges the received
internationalization theory. Given that ibusinesses such as social networking sites create …

The recent explosion of international business activity on the World Wide Web will have a
profound impact on the study and practice of international marketing as we move towards …

Standard diffusion models capture social contagion only coarsely and do not allow one to
operationalize different contagion mechanisms. Moreover, there is increasing skepticism …