Instagram influencer marketing: Perceived social media marketing activities and online impulse buying
The main objective of this research is to investigate the impact of social media marketing
activities—restricted only to Instagram influencers—on online impulse buying through the …
activities—restricted only to Instagram influencers—on online impulse buying through the …
[HTML][HTML] Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship
R Conde, B Casais - Journal of business research, 2023 - Elsevier
This study analyzes the effect of the parasocial relationship on the audience's intention to
adopt the recommendations of micro, macro and mega-influencers, considering the number …
adopt the recommendations of micro, macro and mega-influencers, considering the number …
Commentary: Opportunities and challenges of technology in relationship marketing
The concept of relationship marketing in the academic marketing literature is almost 40
years old. Since its inaugural mentioning (Berry, 1983), a rich body of conceptual and …
years old. Since its inaugural mentioning (Berry, 1983), a rich body of conceptual and …
Examining the impact of influencers' credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology …
Purpose This study aims to investigate the influencers' credibility dimensions (ie
attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating …
attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating …
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention
Despite the growing interest in digital influencers as a brand communication tool in recent
years, much remains to be explored to understand how they can build a bond with their …
years, much remains to be explored to understand how they can build a bond with their …
How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value
R Sánchez-Fernández… - Journal of Marketing …, 2021 - Taylor & Francis
Despite the current relevance of social media influencers in brand communication
strategies, questions remain about the factors that determine their influential power and how …
strategies, questions remain about the factors that determine their influential power and how …
Online relationship marketing
Online interactions have emerged as a dominant exchange mode for companies and
customers. Cultivating online relationships—defined as relational exchanges that are …
customers. Cultivating online relationships—defined as relational exchanges that are …
An investigation on online reviews in sharing economy driven hospitality platforms: A viewpoint of trust
Members on both sides of the sharing economy transaction must trust each other to act in
good faith. This study empirically investigates the effect of online review contents on …
good faith. This study empirically investigates the effect of online review contents on …
The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services
M Moslehpour, A Dadvari, W Nugroho… - Asia Pacific Journal of …, 2021 - emerald.com
Purpose The present paper aims to explore the antecedents and consequences of social
media marketing (SMM) subsets on consumers' purchase intentions of Indonesian airline …
media marketing (SMM) subsets on consumers' purchase intentions of Indonesian airline …
Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and …
Background Most studies on social influencer marketing techniques have focused on the
promotion of unhealthy foods whereas little is known about the promotion of healthier foods …
promotion of unhealthy foods whereas little is known about the promotion of healthier foods …