Luxury, historically an exclusive, rare and elitist phenomenon, is changing. This is
predominantly driven by technological developments, particularly social media, and the …

Influencer marketing appears to be an effective and cost-efficient marketing tool, as it is often
not perceived by consumers as advertising and guarantees a wide reach to very engaged …

Luxury is a dynamic global industry, as well as a domain of study increasingly attracting
academic interest due to its unconventional marketing and the unique characteristics of …

Purpose The use of social media and information exchange increased during Covid-19
pandemic because people are isolated and working from home. The use of social media …

Why do fashion brands enter the metaverse when the benefits of using this virtual reality
space are not yet clear to the industry? What motivates them to venture into the complex …

This study has provided an in-depth analysis of the impact of Iranian customers' emotions on
their online purchase intention and impulsive buying behavior when buying luxury …

Consumer-generated data provides a massive amount of market data that helps improve
brands' decision-making processes within a highly demanding marketplace. This paper …

Influencer types vary, with some more influential than others depending upon the industry
context. Whilst some studies have explored the criteria of individual influencer types to …

Purpose The purpos e of this study is to synthesise the findings of existing research on
brand-related user-generated content (UGC) in the context of fashion retail and to come up …

Historically, the home appliance industry has significantly impacted the environment and
human welfare. Consumers today know the consequences of their consumption habits and …