Virtual influencers in consumer behaviour: a social influence theory perspective
Although virtual influencers, that is, computer‐generated personas, have been a growing
trend in marketing, we still know very little about their impact on consumers' attitudes and …
trend in marketing, we still know very little about their impact on consumers' attitudes and …
“Informers” or “entertainers”: the effect of social media influencers on consumers' green consumption
This research examines the impact of social media influencers on green product purchasing
intentions through three studies. Study 1 (N= 195) identifies a consumer preference for …
intentions through three studies. Study 1 (N= 195) identifies a consumer preference for …
Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram
Purpose The current study has drawn attention to investigating the impact of social media
influencers'(SMIs) authenticity on followers buying behavior by using followers who have an …
influencers'(SMIs) authenticity on followers buying behavior by using followers who have an …
Does your style engage? Linguistic styles of influencers and digital consumer engagement on YouTube
As social media influencers have become a global phenomenon, brands are channeling
substantial resources into influencer marketing campaigns. Researchers are keenly …
substantial resources into influencer marketing campaigns. Researchers are keenly …
Influencer marketing effectiveness: Giving competence, receiving credibility
Travel influencers often disclose personal details in their social media recommendations.
However, previous research has not explained how such content impacts influencer …
However, previous research has not explained how such content impacts influencer …
Social media influencer marketing: science map** of the present and future trends
MA Fauzi, Z Ali, Z Satari, PAM Ramli… - International Journal of …, 2024 - emerald.com
Purpose This study aims to reveal the knowledge structure of social media influencer
marketing literature by performing science map** analysis through a state-of-the-art …
marketing literature by performing science map** analysis through a state-of-the-art …
[HTML][HTML] 'Meat'the influencers: Crafting authentic endorsements that drive willingness to buy cultured meat
Cultured meat is a promising substitute for regular meat, but its introduction faces challenges
and expected consumer resistance. While some studies investigate how communication …
and expected consumer resistance. While some studies investigate how communication …
How social media promotes impulsive buying: examining the role of customer inspiration
P Yang, H Sheng, C Yang, Y Feng - Industrial Management & Data …, 2024 - emerald.com
Purpose This research examines the underlying psychological process of customers'
impulsive buying on social media through the lens of customer inspiration. Drawing on the …
impulsive buying on social media through the lens of customer inspiration. Drawing on the …
Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation
J Li, Y Zhang, J Mou - Journal of Retailing and Consumer Services, 2023 - Elsevier
As a new social media platform, short-form video apps integrate the dual functions of e-
commerce and social networking. The proliferation and high penetration rate of this kind of …
commerce and social networking. The proliferation and high penetration rate of this kind of …
Exploring the dynamics of consumer engagement in social media influencer marketing: From the self-determination theory perspective
C Gu, Q Duan - Humanities and Social Sciences Communications, 2024 - nature.com
Influencer advertising has emerged as an integral part of social media marketing. Within this
realm, consumer engagement is a critical indicator for gauging the impact of influencer …
realm, consumer engagement is a critical indicator for gauging the impact of influencer …