Consumer resistance is one of the major causes of failure of any innovation. Despite rising
academic interest, the non-adoption of digital innovation or consumer resistance has …

Abstract The Status Quo Bias (SQB) describes an individual's preference to avoid changes
and maintain the current situation. In today's world, technological advances require nearly …

The COVID-19 pandemic has created a new reality for consumers all around the globe. To
cope, users of digital technologies have faced the necessity of adopting and using specific …

This research aims to investigate the adoption gap in mobile payment systems between Italy
and China, focusing on users' intention to adopt mobile payment. The theoretical framing …

Live e-commerce shop** has attracted widespread attention in the global market, and
China is the markets with the most active users. Despite the exponential growth of live e …

The digital economy is a pivotal force driving economic development that has profoundly
changed the public's way of life. However, less privileged elderly groups may be unable to …

This study adopted an advanced model, combining the technology acceptance model, the
theory of reasoned action, the diffusion of innovations, trust, and five aspects of perceived …

This study aims to establish various market segments based on consumers' attitudinal
elements influencing the adoption of mobile payments (m-payments). It also examines the …

Since prior research has shown that engagement might exert positive effects on value
creation and continuous purchase intention, this study aims to examine the influence of …

Consumers across demographics have diverse digital lifestyles and rely heavily on e-
commerce to purchase necessities including food and beverages. The COVID-19 pandemic …