The role of omnichannel integration and digital value in building brand trust: a customer psychological perception perspective
Z Yang, D Hu, X Chen - Internet Research, 2024 - emerald.com
Purpose In the dynamic landscape of the digital economy, companies are increasingly
adopting omnichannel integration strategies to enhance customer experiences. However …
adopting omnichannel integration strategies to enhance customer experiences. However …
Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention
Purpose By integrating the Uses and Gratifications Theory and Flow Theory, this research
seeks to untwine the veiled effects of interactive commerce enhancements (ICEs) …
seeks to untwine the veiled effects of interactive commerce enhancements (ICEs) …
Creating an operational evaluation model for catering delivery platforms using an expanded BOCR theory
A comprehensive understanding of the operational evaluation model for catering delivery
service platforms (CDSPs) is essential for generating revenue, gaining competitive …
service platforms (CDSPs) is essential for generating revenue, gaining competitive …
Incentivised dishonesty: Moral frameworks underlying fake online reviews
Feedback mechanisms, such as customer reviews and ratings, are essential for making
informed decisions on online platforms, particularly in the presence of asymmetric …
informed decisions on online platforms, particularly in the presence of asymmetric …
Multi-feature fusion-based consumer perceived risk prediction and its interpretability study
L Qi, Y ** strategy (ie, customer orientation). This qualitative …
MOBİL YEMEK SİPARİŞİ UYGULAMALARININ TERCİH EDİLME KRİTERLERİNİN ANALİZİ
Tüketici istek, ihtiyaç ve eğilimleri son dönemde oldukça değişim göstermiştir. Özellikle 2019
yılı itibariyle tüm dünyayı etkisi altına alan koronavirüs pandemisi tüketicilerin satın alma …
yılı itibariyle tüm dünyayı etkisi altına alan koronavirüs pandemisi tüketicilerin satın alma …
Understanding the Incongruent Brand Personalities on Social Media: Evidence from Indian Brands
Although the social media websites decreased the firms' control over their brand
personalities, there is little research on the incongruence between communicated and …
personalities, there is little research on the incongruence between communicated and …
Understanding the Impact of Business Transparency on Consumer Trust and Buying Intention
MR Morsink - 2024 - essay.utwente.nl
Information transparency is becoming more important as a key factor influencing consumer
trust and buying intentions in a Business-to-Consumer (B2C) setting. Although prior studies …
trust and buying intentions in a Business-to-Consumer (B2C) setting. Although prior studies …
O VALOR DA COMUNICAÇÃO DE MARCA, RELACIONAMENTOS E INTENÇÕES COMPORTAMENTAIS EM ESPAÇOS TERRITORIAIS TRANSFRONTEIRIÇOS …
A pandemia tornou-nos mais dependentes da tecnologia, aumentou a importância de as
regiões terem infraestruturas e boas ligações à internet e as pessoas adquirirem as …
regiões terem infraestruturas e boas ligações à internet e as pessoas adquirirem as …