[書籍][B] Multimodality: Foundations, research and analysis–A problem-oriented introduction
This textbook provides the first foundational introduction to the practice of analysing
multimodality, covering the full breadth of media and situations in which multimodality needs …
multimodality, covering the full breadth of media and situations in which multimodality needs …
[書籍][B] Text and image: A critical introduction to the visual/verbal divide
J Bateman - 2014 - taylorfrancis.com
Text and image are used together in an increasingly flexible fashion and many disciplines
and areas of study are now attempting to understand how these combinations work. This …
and areas of study are now attempting to understand how these combinations work. This …
Communicative functions of emoji sequences on Sina Weibo
The popular press is currently rife with speculation that emoji are becoming a global,
digitally-mediated language. Sequences of emoji that function like verbal utterances …
digitally-mediated language. Sequences of emoji that function like verbal utterances …
[書籍][B] The structure of multimodal documents: an empirical approach
T Hiippala - 2015 - taylorfrancis.com
This book develops a new framework for describing the structure of multimodal documents:
how language, image, layout and other modes of communication work together to convey …
how language, image, layout and other modes of communication work together to convey …
[書籍][B] English as a lingua franca: The pragmatic perspective
I Kecskes - 2019 - books.google.com
English as a Lingua Franca (ELF) is a term used to describe the use of English as a common
language for communication between speakers whose first language is not English …
language for communication between speakers whose first language is not English …
What can cognitive linguistics tell us about language-image relations? A multidimensional approach to intersemiotic convergence in multimodal texts
In contrast to symbol-manipulation approaches, Cognitive Linguistics offers a modal rather
than an amodal account of meaning in language. From this perspective, the meanings …
than an amodal account of meaning in language. From this perspective, the meanings …
From visual rhetoric to multimodal argumentation: exploring the rhetorical and argumentative relevance of multimodal figures on the covers of The Economist
A Tseronis - Visual Communication, 2021 - journals.sagepub.com
Visual rhetoric is more often than not identified with the search for patterns of visual form and
content which convey meaning in ways that resemble the meaning construed by known …
content which convey meaning in ways that resemble the meaning construed by known …
AI2D-RST: A multimodal corpus of 1000 primary school science diagrams
This article introduces AI2D-RST, a multimodal corpus of 1000 English-language diagrams
that represent topics in primary school natural sciences, such as food webs, life cycles …
that represent topics in primary school natural sciences, such as food webs, life cycles …
Multimodal coherence revisited: Notes on the move from theory to data in annotating print advertisements
H Stöckl, J Pflaeging - Frontiers in Communication, 2022 - frontiersin.org
The present paper proposes a preliminary annotation framework for the study of multimodal
coherence in print ads. The framework is firmly based on a review of current theorizing on …
coherence in print ads. The framework is firmly based on a review of current theorizing on …
[書籍][B] Cross-cultural genre analysis: Investigating Chinese, Italian and English CSR reports
D Yu - 2021 - taylorfrancis.com
This unique monograph provides a theoretical and methodological account on how to do
cross-cultural genre analysis with the aids of corpus tools. Cross-cultural genre analysis …
cross-cultural genre analysis with the aids of corpus tools. Cross-cultural genre analysis …