Display advertising is the major source of revenue for service and content providers on the
Internet. Here, the authors explain the prevalent mechanisms for selling display advertising …

Motivated by recent trends in online advertising and advancements made by online
publishers, we consider a new form of contract that allows advertisers to specify the number …

The guaranteed delivery model is widely used in online advertising. The publisher sells
impressions in advance by promising to serve each advertiser an agreed-upon number of …

Guaranteed delivery (GD) and real-time bidding (RTB) constitute two parallel profit streams
for the publisher. The diverse advertiser demands (brand or instant effect) result in different …

Guaranteed Display (GD) is widely used in e-commerce marketing for advertisers to acquire
an agreed-upon number of impressions with target audiences. With the main objective to …

Real-time Bidding (RTB) and Guaranteed Display (GD) advertising are two primary ways to
sell impressions for publishers in online display advertising. Although GD contract serves …

Guaranteed display (GD) has been a successful model for display advertising. Existing
solutions usually model GD services as a crowd-level supply allocation problem. This …

We study a variant of the display-ad allocation problem where an online publisher needs to
decide which subset of advertisement slots should be used in order to fulfill guaranteed …

Display advertising has a 39% share of the online advertising market and is its fastest-
growing category. In this paper, we consider an online display advertising setting in which a …

Billions of dollars worth of display advertising are sold via contracts and deals. This paper
presents a formal study of preferred deals, a new generation of contracts for selling online …