Turning dissatisfied into satisfied customers: How referral reward programs affect the referrer׳ s attitude and loyalty toward the recommended service provider
M Kuester, M Benkenstein - Journal of Retailing and Consumer Services, 2014 - Elsevier
Referral reward programs are becoming a popular tool for acquiring new customers and
bonding existing ones. Yet their benefits are contentious, since such campaigns are prone to …
bonding existing ones. Yet their benefits are contentious, since such campaigns are prone to …
Interaction between satisfaction and incentives on online reviews
Q Dai, J Zhang - Asia Pacific Journal of Marketing and Logistics, 2020 - emerald.com
Purpose The purpose of this paper is to investigate the interaction effect between customer
satisfaction and monetary incentives on online reviews and test the moderating effect of …
satisfaction and monetary incentives on online reviews and test the moderating effect of …
[LIBRO][B] Leser-werben-Leser-Aktionen: Wie die Prämiengestaltung bei regionalen Tageszeitungen auf potenzielle Vermittler und Abonnenten wirkt
S Ehrmann - 2015 - books.google.com
Persönliche Empfehlungen wirken sich positiv auf das Kaufverhalten aus. So verwundert es
nicht, dass Unternehmen Maßnahmen ergreifen, welche die Kommunikation zwischen …
nicht, dass Unternehmen Maßnahmen ergreifen, welche die Kommunikation zwischen …