What makes UGC more popular on social media platforms? Insights from information adoption theory

W Zhuang, Q Zeng, Y Zhang, D Lin… - Behaviour & information …, 2024 - Taylor & Francis
It is becoming an important marketing strategy for enterprises to utilise user-generated
content (UGC) to build brands and promote products on social media platforms, but little is …

No pains no gains: understanding the impacts of physician efforts in online reviews on outpatient appointment

P Wu, L Wang, J Jiang, L Yu - Aslib Journal of Information …, 2024 - emerald.com
Purpose This study aims to investigate the impact of physician efforts in online reviews on
outpatient appointments, while also examining the moderating effect of physician title …

[PDF][PDF] SOCIAL REFERRAL MECHANISM FOR CONTEXT-AWARE MOBILE ADVERTISING.

LF Lin - Journal of Electronic Commerce Research, 2024 - ojs.jecr.org
The prevalence of mobile devices has significantly increased in recent years, becoming an
integral part of our daily lives. This shift has created promising opportunities for mobile …

The impact of Financial Knowledge and Financial Socialization on Financial Satisfaction in Covid-19: A Mediating Role of Information Management

MS e Ali, MQ Javed, S Urooge… - Review of Applied …, 2025 - ramss.spcrd.org
If you're happy with your financial situation, you'll feel better about yourself and your life in
general. If you're having financial problems or aren't happy with your financial situation, you …

Leverage Social and Contextual Intelligence for Personalized Social Event Recommendation

LF Lin, YK Huang, YM Li - 2023 14th IIAI International …, 2023 - ieeexplore.ieee.org
The O2O business model combines the efficiency of online retailing with the value created
from physical customer experience. While many O2O apps and services have been …