Live streaming allows streamers and viewers to watch, create, and share videos in real time
on topics from gaming, shop**, and social channels to tourism and entertainment. It is …

Given that tourism e-commerce live streaming has become an important driver of tourism
development after the outbreak of Covid-19 but limited attention has been paid to this area …

Purpose This study aims to expand tourism knowledge by analysing literature review articles
published in English Web of Science (WOS) and Chinese China National Knowledge …

Purpose This paper aims to explore the impact of live streamer authenticity (LSA) on
purchase intention in tourism e-commerce live streaming, with a focus on boundary …

Live streaming has been increasingly integrated into e-commerce platforms to sell tourism
offerings, yet its value-adding mechanism for enhancing customer shop** experiences …

Since the outbreak of COVID-19, travel live streaming has been increasingly implemented
by online travel agents as an effective approach for economic recovery. However, little is …

Field verification of tourism live-streaming products is related to the ultimate conversion of
tourism benefits. Therefore, improving the product verification rate is critical for tourism …

Building on the Uses and Gratification Theory (U>), a mixed-method approach was
employed to investigate the influencing mechanisms of different viewer-streamer …

Purpose This paper aims to propose a hospitality and tourism live-streaming (HTLS)
experience cocreation model based on a critical reflection of extant literature to capture the …

Travel livestreaming opens up new channels for value co-creation. Accordingly, following
uses and gratifications theory, this research aims to identify and examine complex …