Loyalty programs (LPs) are an important marketing instrument used to promote repeat
purchases and customer relationships. Although numerous studies have shed light on the …

The knowledge of the preference of innovative service consumers is crucial for e-commerce
platforms to boost profit, gain a competitive advantage, and achieve remarkable growth. In …

Value co-creation has become an essential strategy in business that encourages customer
involvement in creating products that meet customer demands and have superior value …

This paper investigates how consumers respond to online recovery strategies in response to
a service failure in the online travel agencies (OTA) context. The study also examines the …

Grounded in the Theory of Justice, perception of fairness is evaluated as a key element to
enhance the effectiveness of loyalty programs. Using a robust sample of casino reward …

As consumers' willingness to experience member subscription services has been
increasing, merchants are launching membership programs to boost retention and draw in …

Need to generate more revenues by driving loyalty of guests have been recognized as the
most critical factor in business's success for hotel operator. There are numerous of …

This research investigates the impact of service agent type, human versus artificial
intelligence (AI), on consumer satisfaction with preferential treatment. Through four studies …

The framework offered in this study provides empirical evidence concerning the interaction
between distributive, procedural and interactional perceived justice and loyalty program …

Purpose There is tremendous growth potential for food and grocery (F&G) retail in an
emerging market like India. Bengaluru is the third most populous city of India. With a total …