This paper offers views on some current and future trends in marketing. The content is based
on recent literature and on what is happening in the business world. The paper is based on …

Rapid proliferation in the business potential of mobile marketing attracts researchers from
various fields to contribute to the growing body of knowledge on the phenomena. Although …

The paper assesses the ways in which digital transformation in Montenegro influences the
use of digital marketing in business, determining the impact of this concept on promotion …

Agribusiness can potentially increase value for agriculture and the entire value chain, but it
is hard to achieve these goals without digitalising the sector. The transformation reforms …

This paper investigates the impact of digitalization on cross-border M&A completion
probability. Using a sample of Chinese firms listed on the A-share market between 2005 and …

Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps
are not clearly identified. The research aims to specify any digital marketing skills gaps …

This study aimed to identify the impact of mobile marketing on the customer's loyalty in
Jordan. The dimensions of mobile marketing were interactivity, personalisation, localisation …

The interest in the concept of “interactivity” has increased as we are entering an “always-on”
society where people can interact anytime and anywhere. Despite the importance of …

As mobile technologies continued to advance, a new platform of advertising known as
mobile advertising (m-advertising) has emerged. This study explores factors that influence …

This study examines the effect of digitalization on the internationalization of new ventures
and further investigates the influence of a home country's presence of institutional voids and …