In one embodiment, a method includes presenting, in a user interface of a host application,
content that includes a download link referencing a downloadable application, wherein the …

Mobile commerce transactions continue to soar, driven largely by the ever-increasing use of
smartphones and tablets. This book addresses the role of industry, academia, scientists …

This study investigates the impact of mobile push notification design elements on user
engagement, utilizing machine learning to derive actionable insights. By analyzing a dataset …

Mobile device technology is in its growth phase, and there are a wide variety of mobile
devices, with new products being introduced at a rapid pace. Competing vendors rush to …