Fifteen years of customer engagement research: a bibliometric and network analysis
Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
[HTML][HTML] Systematic review on customer citizenship behavior: Clarifying the domain and future research agenda
In the last two decades customer citizenship behavior (CCB) has attracted considerable
attention. This systematic review maps what we already know about CCB. The study …
attention. This systematic review maps what we already know about CCB. The study …
Usability and responsiveness of artificial intelligence chatbot on online customer experience in e-retailing
Purpose The rapid evolution in artificial intelligence (AI) has redefined the customer
experience and created huge opportunities for companies to interact with customers using …
experience and created huge opportunities for companies to interact with customers using …
Impact of online convenience on mobile banking adoption intention: A moderated mediation approach
C Jebarajakirthy, A Shankar - Journal of Retailing and Consumer Services, 2021 - Elsevier
The purpose of this study to investigate the effect of online convenience dimensions on
mobile banking (m-banking) adoption intention using a comprehensive moderated …
mobile banking (m-banking) adoption intention using a comprehensive moderated …
Service quality, religiosity, customer satisfaction, customer engagement and Islamic bank's customer loyalty
Purpose The purpose of this study is to investigate the influential factors of customer loyalty
to Islamic banks, namely, service quality, customer satisfaction, customer engagement and …
to Islamic banks, namely, service quality, customer satisfaction, customer engagement and …
An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry
The purpose of this quantitative-deductive paper is to explore the link amongst customer
satisfaction and engagement on social media on repurchase intention in the hospitality …
satisfaction and engagement on social media on repurchase intention in the hospitality …
Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences
Scholars and practitioners have long acknowledged the importance of offering superior
service quality in creating long-term bonds between customers and their brands. However …
service quality in creating long-term bonds between customers and their brands. However …
Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes
S Shahid, JU Islam, S Malik, U Hasan - Journal of Retailing and Consumer …, 2022 - Elsevier
The purpose of this study is to examine the antecedents and outcomes of consumer
experience (CX) with mobile banking (m-banking) apps. To understand the linkage of CX …
experience (CX) with mobile banking (m-banking) apps. To understand the linkage of CX …
Convenience matter in mobile banking adoption intention?
A Shankar, B Rishi - Australasian Marketing Journal, 2020 - journals.sagepub.com
The purpose of this study is to explore how different dimensions of online convenience
impact mobile banking (m-banking) adoption intention. The findings from 432 banking users …
impact mobile banking (m-banking) adoption intention. The findings from 432 banking users …
Exploring the factors that drive consumers to use contactless delivery services in the context of the continued COVID-19 pandemic
The spread of the COVID-19 pandemic has resulted in the launch of contactless delivery
services. This research integrates resource matching, service quality evaluation, and …
services. This research integrates resource matching, service quality evaluation, and …