Research Constituents, Intellectual Structure, and Collaboration Patterns in Journal of International Marketing: An Analytical Retrospective
This study presents a retrospective on Journal of International Marketing using bibliometrics.
The study finds that the journal's run has been characterized by continuous growth in …
The study finds that the journal's run has been characterized by continuous growth in …
20 years of Electronic Commerce Research
Abstract 2021 marks the 20th anniversary of the founding of Electronic Commerce Research
(ECR). The journal has changed substantially over its life, reflecting the wider changes in the …
(ECR). The journal has changed substantially over its life, reflecting the wider changes in the …
Journal of Service Theory and Practice at age 30: past, present and future contributions to service research
Purpose In 2020, the Journal of Service Theory and Practice (JSTP), previously titled
Managing Service Quality, celebrates its 30th anniversary. This study provides a …
Managing Service Quality, celebrates its 30th anniversary. This study provides a …
Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima, MA Khan - Journal of Promotion Management, 2020 - Taylor & Francis
A new digital marketing tool that has emerged today is that of social media influencer
marketing. Social media influencers are those individuals who shape consumers' …
marketing. Social media influencers are those individuals who shape consumers' …
The effects of influencer marketing on overall brand equity through brand awareness and customer brand engagement
H Ali, O Alqudah - International Journal of Data and Network …, 2022 - m.growingscience.com
This paper focuses on five-star hotels in Jordan to investigate the impact of influencer
marketing on overall brand equity. The mediating role played by brand awareness and …
marketing on overall brand equity. The mediating role played by brand awareness and …
Fifteen years of international journal of productivity and performance management (2004–2018)
Purpose International Journal of Productivity and Performance Management (IJPPM) is one
of the prominent journals publishing on general management with a particular focus on …
of the prominent journals publishing on general management with a particular focus on …
Scientific research in Ecuador: A bibliometric analysis
G Herrera-Franco, N Montalván-Burbano… - Publications, 2021 - mdpi.com
Ecuador has shown a growth in its scientific production since 2011, representing 85% of the
total historical production. These investigations are reflected in scientific publications, which …
total historical production. These investigations are reflected in scientific publications, which …
A bibliometric analysis of obesity in marketing research
Purpose In spite of wide civic and academic interest in obesity, there are no bibliometric
records of this issue in the marketing corpus. Thus, this inquiry is conceived to address this …
records of this issue in the marketing corpus. Thus, this inquiry is conceived to address this …
Consumer perception on influencer marketing efforts of brands in the beauty and cosmetics industry
JSE Abraham, SJL Floreto, MIB Pagkalinawan… - International Journal of …, 2022 - ijosmas.org
The study targets to address the gaps on insufficient research on the shift from traditional
marketing trends and current marketing trends in the Philippines, specifically influencer …
marketing trends and current marketing trends in the Philippines, specifically influencer …
The effects of social media attributes on customer purchase intention: The mediation role of brand attitude
Social media influencers have proved to be a major influence on customers' purchasing
decisions, especially with the increased usage of social media platforms. Social media …
decisions, especially with the increased usage of social media platforms. Social media …