In recent years, strategies focused on data-driven innovation (DDI) have led to the
emergence and development of new products and business models in the digital market …

The purpose of the current paper is to review the implementations of the theory of planned
behavior (TPB), as one of the most widely used social-psychological model in the literature …

Communication platforms are undergoing a transition from physical to digital spaces. The
Internet has radically changed the business scenario wherein people have become the …

Purpose The outbreak of the Coronavirus (COVID-19) pandemic and its preventative social
distancing measures have led to a dramatic increase in subscriptions to paid streaming …

In reaction to the growing attention paid to big data and artificial intelligence in hospitality
and tourism research, we systematically reviewed 270 relevant studies to identify topical …

Purpose When a concept is diffusely defined or, as this article argues,“taken for granted”, it
becomes very difficult to track such concept on the literature and have some continuity as …

Purpose Recent figures show that users are discontinuing their usage of TripAdvisor, the
leading user-generated content (UGC) platform in the tourism sector. Hence, it is relevant to …

Humans are the final decision makers in critical tasks that involve ethical and legal
concerns, ranging from recidivism prediction, to medical diagnosis, to fighting against fake …

We investigate to what extent digital marketing strategies (such as having a digital marketing
plan, responsiveness to guest reviews, and monitoring and tracking online review …

Purpose The purpose of this paper is to examine how user-generated positive social
electronic word-of-mouth (eWOM) via Facebook affects brand attitude and, consequently …