Shifting towards a more data-driven culture is a key antecedent of business success in
today's digital era. Previous research has paid attention to exploring the influence of …

While data-driven innovation capabilities have received considerable attention from
academics and practitioners, there is insufficient longitudinal evidence on how they might …

Prior examinations of relationship development and the leverage of trust among artificial
intelligence (AI) influencers and followers have been few. This study employed complexity …

The COVID-19 pandemic has disrupted the customers habits of purchasing as well as
shop** behaviours. This study seeks to develop an integrated model of the critical role of …

This research investigates how various personality traits influence individuals' inclination to
engage with the metaverse. The study gathered 332 responses to assess the hypotheses …

The use of social media has experienced a surge in popularity globally in recent years, with
a rapidly increasing rate of adoption. Retailers are experimenting with various strategies to …

Retailers are under pressure to utilise eco-innovation to improve their operations and
reduce customers boycotts as a result of the growing concerns of customers about …

Despite its significant benefits, remanufactured products have very limited uptake in the
customer market. Although prior research explored the main motivations of consumer …

Our paper explores how individual customers' promoter scores are linked to their electronic
word-of-mouth (e-WOM) behaviour under different cultural contexts. We conducted two …

Practitioners utilise customer feedback metrics (CFM's) to monitor business performance.
However, the influence of CFM's on firm performance has been ignored. Thus, this paper …