Technological advances have facilitated the move from market-centric to user-centric
commerce by enabling the progress towards S-Commerce from E-Commerce …

The investigation of established drivers of online purchase behavior is of great relevance
during the COVID-19 pandemic, as companies must anticipate consumer behavior during …

Social commerce is rapidly growing owing to widespread Web 2.0 and Web 3.0 applications
in electronic commerce. Today, social commerce is approximately known both in terms of …

Purpose The purpose of this paper is to examine the impact of perceived social media
marketing activities (SMMAs) on customer loyalty via customer equity drivers (CEDs) in an e …

Online social media is transforming the way customers communicate and exchange product
information with others. Consumers increasingly rely on the opinions and recommendations …

Purpose Social media remarkably changed the way of interaction between the consumers
and organizations. The increased acceptance of social media has given rise to social …

Marketplace Shopee merupakan salah satu marketplace yang sedang berkembang di
Indonesia. Marketplace Shopee saat ini dimanfaatkan oleh Usaha Mikro Kecil dan …

Abstract The 2019 coronavirus disease (COVID‐19) pandemic has seriously impacted the
performance of all types of businesses. It has given a tremendous structural boost to e …

The purpose of this research is to investigate the status and the evolution of the scientific
studies on the effect of social networks on e-commerce. The study seeks to address the …

Abstract Indonesian Micro Small and Medium Enterprises (MSMEs) have particular
characteristics that distinguish them from general business and thus require treatments that …