Every aspect of human activities has been influenced by social media, but how this influence
is affecting individual decision making in different context had not been studied yet. This …

Purpose The purpose of this paper is to outline an agenda for researching the relationship
between technology-enabled networks–such as social media and big data–and the …

ABSTRACT Social commerce (s-commerce)—the use of social media to support electronic
commerce—has become pervasive. This paper aims to investigate an important type of …

In tourism, customer engagement has been found to boost loyalty, trust and brand
evaluations. Customer engagement is facilitated by social media, but neither of these …

With the deep popularity of mobile Internet, the “eyeball economy” is more active than ever.
Driven by powerful modern media, livestreaming, as a new form of attracting public attention …

Purpose With the popularity of social media and, recently, live streaming, internet celebrity
endorsements have become a prevalent approach to content marketing for e-commerce …

This study examines the effects of social media, from the perspective of consumer
engagement behavior (CEB), to investigate how CEB is associated with economic …

Based on a systematic literature (SLR) and content analysis, this article offers a critical
review of customer engagement (CE) research in English and Chinese hospitality and …

Opinions published online about a given experience are known to influence consumers'
decisions. However, such opinions reflect different degrees of engagement which may affect …

This paper aims to reveal the influence of peer-member characteristics and technical
features of a social shop** website (SSW) on consumers' purchase intentions. Following …