Effectuation represents a paradigmatic shift in the way that we understand entrepreneurship.
Since its introduction, however, few researchers have attempted to empirically test …

Entrepreneurship has received increased attention within tourism research, reflecting the
important role of entrepreneurs and new firm start-ups within the tourism industry for …

There has been a growing interest among entrepreneurs and students in explicit guidance
for entrepreneurial action. Both scholars and practitioners have responded to this demand …

Effectuation is a proposed new theory of entrepreneurship, with insufficient empirical testing
and critical analysis. Drawing on a new, comprehensive set of theory-building criteria …

Abstract Knowledge of how entrepreneurial marketing is conducted in industrial markets is
currently rather weak. This study explores the marketing decision-making process of …

Since the early 2000s, effectuation has gained substantial interest in literature. Whereas
Sarasvathy in her seminal 2001 article distinguished effectuation from causal decision …

Purpose–Ever since Sarasvathy's (2001) seminal article, scholars have sought to test
effectuation's affect on firm performance. Although recent work has begun the arduous …

This article presents a conceptual model of entrepreneurial opportunity production from a
constructivist perspective. The model assumes that opportunity production proceeds through …

This paper positions effectuation as a network-driving and network dependent phenomenon
and suggests that understanding networks and network processes is essential to …

We focus on the following question: how are knowledge, network relationships and decision-
making logic interrelated throughout the internationalization process–foreign market entries …