Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
The rapid advancement of artificial intelligence (AI) offers exciting opportunities for
marketing practice and academic research. In this study, through the application of natural …
marketing practice and academic research. In this study, through the application of natural …
Multichannel retailing: A review and research agenda
The emergence of multiple channels is resha** consumers' purchase behavior and
retailers' marketing styles. We synthesize existing research on multichannel retailing based …
retailers' marketing styles. We synthesize existing research on multichannel retailing based …
Understanding and improving consumer reactions to service bots
Many firms are beginning to replace customer service employees with bots, from humanoid
service robots to digital chatbots. Using real human–bot interactions in lab and field settings …
service robots to digital chatbots. Using real human–bot interactions in lab and field settings …
Engaged to a robot? The role of AI in service
This article develops a strategic framework for using artificial intelligence (AI) to engage
customers for different service benefits. This framework lays out guidelines of how to use …
customers for different service benefits. This framework lays out guidelines of how to use …
Artificial intelligence in service
Artificial intelligence (AI) is increasingly resha** service by performing various tasks,
constituting a major source of innovation, yet threatening human jobs. We develop a theory …
constituting a major source of innovation, yet threatening human jobs. We develop a theory …
Can digital technologies improve students' efficiency? Exploring the role of Virtual Learning Environment and Social Media use in Higher Education
Abstract Digital technologies, including Virtual Learning Environment (VL) and Social Media
(SM), are well adopted in the Higher Education (HE) setting, yet little is known about the role …
(SM), are well adopted in the Higher Education (HE) setting, yet little is known about the role …
AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues
All marketing capabilities can be enabled by technology. One such technology–artificial
intelligence (AI)–holds significant potential for enabling marketing capabilities. While …
intelligence (AI)–holds significant potential for enabling marketing capabilities. While …
The showrooming phenomenon: it's more than just about price
This paper examines the factors that influence competitive showrooming, whereby
consumers visit an offline retail store to gather information but make their purchase online at …
consumers visit an offline retail store to gather information but make their purchase online at …
Social bots and the spread of disinformation in social media: the challenges of artificial intelligence
Artificial intelligence (AI) is creating a revolution in business and society at large, as well as
challenges for organizations. AI‐powered social bots can sense, think and act on social …
challenges for organizations. AI‐powered social bots can sense, think and act on social …
Artificial intelligence in service industries: customers' assessment of service production and resilient service operations
Artificial intelligence (AI) is increasingly embedded into service firms' operations. However,
production systems and operations management scholars have not yet examined if AI …
production systems and operations management scholars have not yet examined if AI …