This paper reviews the literature on unplanned purchasing and impulse purchasing in
particular. Various definitions and explanations of the phenomena are examined. Because …

This paper explores the concept of impulse purchasing behavior online. A comprehensive
review and analysis of the literature suggests that there are some unresolved issues …

ABSTRACT Social commerce (s-commerce)—the use of social media to support electronic
commerce—has become pervasive. This paper aims to investigate an important type of …

With the deep popularity of mobile Internet, the “eyeball economy” is more active than ever.
Driven by powerful modern media, livestreaming, as a new form of attracting public attention …

The present study experimentally investigated the effect of Facebook usage on women's
mood and body image, whether these effects differ from an online fashion magazine, and …

With the rapid development of virtual reality (VR) hardware devices and virtual technologies,
VR applications in retailing are increasingly becoming an inevitable trend of future …

The purpose of this research is to analyze the direct effect of social media marketing, word of
mouth, and the effectiveness of advertising on brand awareness and its impact on intention …

This study contributes to the emerging literature on the negative effects over consumption
that social media users may develop as a consequence of being engaged on social media …

The advancement of the World Wide Web has resulted in the creation of a new form of retail
transactionselectronic retailing (e-tailing) or web-shop**. Thus, customers' involvements …

Purpose The advent of media and technology has led to growing inclination among
Generation Y (Gen-Y) consumers towards diverse fashion influences and they tend to dress …