Qualitative research in the field of food science strives to understand consumer behavior
and motivation. Often, these methods are used to develop a hypothesis, which can be tested …

This paper presents an overview of the means-end chain theory and associated techniques,
and discusses the virtues and shortcomings of its potential application in consumer-oriented …

Augmented reality (AR) merges virtual elements with our physical context. Although there is
evidence in marketing that AR may be superior to alternative formats, there is a lack of work …

Using a hypothetical graph, Masahiro Mori proposed in 1970 the relation between the
human likeness of robots and other anthropomorphic characters and an observer's affective …

The goal of this book is to help business managers and academic researchers understand
the means-end perspective and the methods by which it is used, and to demonstrate how to …

This study explains how consumers form in-store expectations about beef quality, and how
these insights can help us to determine optimum levels of beef quality. Consumers infer the …

For some years now, the food sector has been faced with an increasingly competitive and
globalised market and much more stringent demand from consumers. This situation has …

With increasing competition in the global marketplace, international segmentation has
become an ever more important issue in develo**, positioning, and selling products …

Perceived quality in food products is complex and is often operationalized by multi-
dimensional constructs, whose measurement requires the designing of sufficiently validated …

This study explores the values exhibited by travelers along the Camino de Santiago
pilgrimage route in Spain. Drawing upon data that were collected en route, pilgrim value …