So much theory, so little practice: A literature review of workplace improvisation training

V Ratten, J Hodge - Industrial and Commercial Training, 2016 - emerald.com
Purpose–The purpose of this paper is to critically review the research literature on training
interventions to increase the workplace application of improvisation. Design/methodology …

Using clickers in a large business class: Examining use behavior and satisfaction

NP Rana, YK Dwivedi - Journal of Marketing Education, 2016 - journals.sagepub.com
As more and more institutions are integrating new technologies (eg, audience response
systems such as clickers) into their teaching and learning systems, it is becoming …

How to yes-and: Using improvisational games to improv (e) communication, listening, and collaboration techniques in tourism and hospitality education

S Benjamin, C Kline - Journal of Hospitality, Leisure, Sport & Tourism …, 2019 - Elsevier
Improvisational theater games can foster a space where academics become more aware of
their speech and behaviors in order to respond to their environment. This study, informed by …

[LIBRO][B] Media management: A casebook approach

A Hollifield, JLB Wicks, G Sylvie, W Lowrey - 2015 - taylorfrancis.com
Media Management: A Casebook Approach provides a detailed consideration of the
manager's role in today's media organizations, highlighting critical skills and responsibilities …

Teaching creativity to business students: How well are we doing?

RP Schlee, KR Harich - Journal of Education for Business, 2014 - Taylor & Francis
As calls for enhancing the ability of business students to think creatively and develop
innovative goods and services have become universal, researchers in the area of creativity …

Theatrical improvisation for organizational improvisation education

EPB Davel, FPM Barbosa - The Routledge companion to …, 2024 - taylorfrancis.com
Theatrical improvisation (TI) offers a world of possibilities to renew and reframe
organizational improvisation (OI) education. It creates an interactive learning environment …

Connecting with gen Z: Using interactive improv games to teach soft skills

J Riley, K Nicewicz - Marketing Education Review, 2022 - Taylor & Francis
Soft skills (active listening, attention to detail, avoiding technology-based distractions, etc.)
are a growing need in today's workforce. Yet, finding the time, methods, and space within …

An instructional innovation that embeds group learning in case teaching: the table case method

AL Wright, GL Irving, S Pereira… - Journal of Management …, 2024 - journals.sagepub.com
Although combining case study teaching with group learning is a popular approach for
teaching business courses, pedagogical challenges arise, particularly in undergraduate …

Improv comedy and modern marketing education: Exploring consequences for divergent thinking, self-efficacy, and collaboration

JA Mourey - Journal of Marketing Education, 2020 - journals.sagepub.com
In an era of constant connectedness—from Twitter tweets to the 24-hour news cycle—the
need for marketers to be nimble and responsive to the needs of consumers and ever …

Teaching Yes, And … Improv in Sales Classes: Enhancing Student Adaptive Selling Skills, Sales Performance, and Teaching Evaluations

RA Rocco, DJ Whalen - Journal of Marketing Education, 2014 - journals.sagepub.com
In an application of experiential learning, assessment, and career development, this article
reports a field experiment of teaching sales students adaptive selling skills via an …