Digital communication, the electronic transmission of information, reflects and influences
consumers' perceptions, attitudes, behaviors, and shop** journeys. Thus, data stemming …

Purpose The purpose of this paper is to describe and position the state-of-the-art of text and
image mining methods in business research. By providing a detailed conceptual and …

Technological advancements have made the most disruptive change in marketing and
consumer behavior in the last few decades. The history of change suggests that technology …

In today's online environments, such as social media platforms and e-commerce websites,
consumers are overloaded with information and firms are competing for their attention. Most …

In e-commerce marketing, consumer choice is usually an uncertain process that depends on
various factors. This paper introduces deep learning models, such as YOLOv3 and MASK …

Instagram has emerged as a popular platform for circulating food images. While image
sharing is the primary focus of Instagram, previous studies have exclusively focused on …