This book examines China's creative economy—and how television, animation, advertising,
design, publishing and digital games are resha** traditional understanding of culture …

This comprehensive introduction explores the evolving relationship between new media,
advertising and new media consumers. Tracing the shift from'mass' to'my'media, Advertising …

I would like to thank colleagues and students who have contributed to the development of
various sections of the book and Doug Kellner in particular for his detailed comments on the …

This article asks if China can develop a truly creative economy and follow the lead of South
Korea, Japan, Hong Kong, Taiwan and Singapore. If the benefits flowing from the creative …

Despite advertising now being ubiquitous in China, the phenomenon is still considered to be
relatively new. It was officially reintroduced after the Maoist years, thanks to the economic …

Consumerism in China has developed rapidly. The Changing Landscape of China's
Consumerism looks at the growth of consumerism in China from both a socio-economic and …

This study examines the expansion process of women's magazines in China, particularly
over the past few decades. From 1921 to 1976 only a few women's magazines were …

Despite its ubiquity as the main tool to promote the so-called 'consumer revolution'in
contemporary mainland China, commercial advertising has not always been welcomed by …

International women's magazines have been expanding into China for the past few
decades. This expansion is, in large part, driven by global brands in need of advertising …

Unlike other global media products that are imported from overseas, international women's
magazines in China are published via licensing agreements or joint ventures with local …