The Positive Influence of Purchase Intention Factors on Shopee Thai Students in Chiang Mai

Y Li, R Suteeca - 2024 Joint International Conference on Digital …, 2024 - ieeexplore.ieee.org
This study aims to explain the beneficial factors influencing consumers' purchasing
intentions on Shopee in Chiang Mai, Thailand. The goals of this article are as follows: 1. To …