The hospitality and tourism industry faces serious challenges during public health
emergencies such as COVID-19. Managers are concerned not only about how to maintain …

Customer journey has become an increasingly important concept to understand complex
customer behaviours and get insights into their experiences. While the term has been used …

Emotional intelligence as personal intelligence and artificial intelligence as a machine
intelligence have been popular in the relevant literature over the last two decades. The …

This study examines the best practices for the optimization of the corporate digital brand
name by taking into consideration customers' behavioral big data and web analytics. In the …

Scholarly work regarding tourist behavior requires more empirical support especially
concerning methods to extract emotions and sentiments from user-generated comments on …

Welcome to the fifth edition of Tourism: A Modern Synthesis, which has been revised to meet
the needs of the reader after extensive feedback from readers, adopters, students and …

Nowadays, smartness and smart management of tourism destinations and suppliers are
becoming a top priority and big challenge. This article focuses on tourist attractions and aims …

Gastronomy tourism is a niche area of heritage tourism and attending cooking classes to
learn about and engage in food preparation is a popular form of gastronomy tourism. Many …

Purpose This study aims to examine the use of the metaverse in tourism and hospitality to
comprehend better how the technology might shape customer journey management …

COVID-19 reaction policies have had the effect of putting the tourism economy into a form of
forced hibernation. Currently there is speculation about what will happen as tourism begins …