Digital technologies have dramatically changed business practices and consumer buying
behavior. This study integrates artificial intelligence technology, consumer engagement on …

Social commerce refers to an extension of e-commerce sites, integrated with social media
and Web 2.0 technology to encourage online purchases and interactions with customers …

Purpose This study aims to investigates customer satisfaction from the use of bank chatbots
and the effect of perceived trust in chatbots and banks' reputation on customer satisfaction …

Marketers recognize digital celebrities' advertising power and effectiveness, making them
influential models of social media advertising. The concept of parasocial relationships may …

Purpose This paper aims to examine the effect of service quality dimensions and customer
satisfaction on customer repurchase intention, word-of-mouth, complaining behaviour and …

This study examines the relationship between corporate social responsibility (CSR) and
corporate financial performance (CFP) in Taiwan. Using CSR awards as a social …

How does CSR enhance the financial performance of SMEs? The mediating role of firm
reputation Page 1 Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=rero20 …

Purpose On the basis of the social identity and congruity theories, the present research aims
to propose that value congruity directly affects customer–brand identification (CBI), affective …

Corporate social responsibility (CSR) practices are considered one of the key success
factors influencing firm performance. However, how CSR practices should be integrated into …

Purpose Despite growing academic interest in social identification (eg customer brand
identification) and social exchange (eg commitment/loyalty), little remains known regarding …