Purpose The purpose of this paper is to explore the effects of the background fitting of e-
commerce live streaming on consumers' purchase intentions and the relevant internal …

Social commerce, which combines the transactional side of e-commerce with social
interactions, has grown in popularity throughout the last years. Despite the fact that the issue …

Live-streaming is increasingly becoming a popular e-commerce business model. Although
impulse buying is a traditionally common consumption phenomenon, there is little …

Purpose The paper aims to examine the moderating role of both the perceived value and
perceived trust in the relationship between the ease of use, perceived risk, perceived …

Classroom environment and attitudes of students towards learning are core areas of interest
to understand psychology of students. It helps teachers as well to make learning experience …

The context of education has changed due to revolutionary developments in the information
communication technology (ICT) industry in the post-COVID era. Innovative learning …

This study examines the usage of eTax systems using the unified theory of acceptance and
use of technology (UTAUT) as a theoretical base. A quantitative methodology using partial …

As the world of commerce evolves rapidly with the digital transformation, understanding the
dynamics of social commerce (s-commerce) becomes increasingly critical. This study delves …

This study investigates the growing landscape of live streaming e-commerce, addressing a
significant gap in the literature by exploring the interplay between social and technical …

This paper determines the antecedents of trust (ie, perceived ease of use [PEoU], privacy
concerns [PC], perceived security [PS], product variety [PV], and on-time delivery [OD]) and …