Traditional marketing thought and practice largely view new product development (NPD) as
an internal, firm-based activity in which customers are relatively passive buyers and users …

In the few decades since they first blipped their way onto television screens, videogames
have become one of the most culturally, socially and economically significant media forms …

New online technologies have brought with them a great promise of freedom. The computer
and particularly the Internet have been represented as enabling technologies, turning …

Playing with Videogames documents the richly productive, playful and social cultures of
videogaming that support, surround and sustain this most important of digital media forms …

The actual meanings computer game modders attach to their actions and practices remain
heavily underresearched. This article takes a look at the attitudes and everyday practices of …

In this paper we outline the idea to adopt gamification techniques to engage, train, monitor,
and motivate all the players involved in the development of complex software artifacts, from …

Computer games have increasingly been the focus of user–led innovations in the form of
game mods. This paper examines how different kinds of socio–technical affordances serve …

Explores the culture that made military shooter video games popular, and key in
understanding the War on Terror No video game genre has been more popular or more …

This article investigates an instance in convergence culture: the conflicts and compromises
between modders (fans of a video game who actually make changes to the game) and their …

Die hier von Steffen Rudolph vorgelegte soziologische Untersuchung beschäftigt sich mit
der Bedeutung sozioökonomischer und-demografischer Ungleichheiten für die …