Destination Marketing Organizations and destination marketing: A narrative analysis of the literature
S Pike, SJ Page - Tourism management, 2014 - Elsevier
This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …
within the destination marketing field since its commencement in 1973. Given the broad …
A review of research into neuroscience in tourism: Launching the annals of tourism research curated collection on neuroscience in tourism
The growth of neuroscience studies within tourism has been relatively slow, with limited well-
executed studies and little interdisciplinarity. The aim of this review is to stimulate the use of …
executed studies and little interdisciplinarity. The aim of this review is to stimulate the use of …
[LIBRO][B] Marketing and managing tourism destinations
AM Morrison - 2023 - taylorfrancis.com
Marketing and Managing Tourism Destinations is a comprehensive and integrated
introductory textbook covering destination management and marketing in one volume. It …
introductory textbook covering destination management and marketing in one volume. It …
Destination branding: Opportunities and new challenges
Destination branding is an important research area and a powerful instrument for building
the positioning of tourist destinations. The main objective of this study is to analyze the state …
the positioning of tourist destinations. The main objective of this study is to analyze the state …
A contemporary systematic literature review of gastronomy tourism and destination image
Gastronomy tourism experiences are growing in the tourism industry, and there has been an
increase in the number of tourists that travel primarily to experience food and related culture …
increase in the number of tourists that travel primarily to experience food and related culture …
A model of destination branding: Integrating the concepts of the branding and destination image
H Qu, LH Kim, HH Im - Tourism management, 2011 - Elsevier
Despite the significance of destination branding in both academia and industry, literature on
its conceptual development is limited. The current study aims to develop and test a …
its conceptual development is limited. The current study aims to develop and test a …
Brand personality of tourist destinations: An application of self-congruity theory
The purpose of this research was to investigate the perceived destination personality of Las
Vegas and to examine the relationships among destination personality, self-congruity, and …
Vegas and to examine the relationships among destination personality, self-congruity, and …
Analyzing destination branding and image from online sources: A web content mining approach
C Költringer, A Dickinger - Journal of Business Research, 2015 - Elsevier
Destination image, place brand, and branding continue to receive attention by researchers
and industry. However, a thorough definition and differentiation of these terms and further …
and industry. However, a thorough definition and differentiation of these terms and further …
Content, context and co-creation: Digital challenges in destination branding with references to Portugal as a tourist destination
E Oliveira, E Panyik - Journal of Vacation Marketing, 2015 - journals.sagepub.com
Content generated by tourists, travellers, professional travel bloggers and travel journalists
who post, comment and share information on social media channels is arguably the greatest …
who post, comment and share information on social media channels is arguably the greatest …
Social media in destination choice: Distinctive electronic word-of-mouth dimensions
Studies investigating the influence of social media on destination choice are in an
exploratory stage. Essentially, social media disseminates word of mouth electronically …
exploratory stage. Essentially, social media disseminates word of mouth electronically …