Olfactory heritage is an aspect of cultural heritage concerning the smells that are meaningful
to a community due to their connections with significant places, practices, objects or …

Museums have shown keen interest in providing XR experiences, in particular, augmented
reality (AR) and virtual reality (VR), as part of their exhibitions. However, little is known about …

Mixed reality (MR) in museums has become increasingly prevalent because of the rapid
progress of digitalisation. However, there is a dearth of research examining the impact of MR …

This study aims to examine the role of service quality such as time efficiency, price,
atmosphere, employee attitudes, information technology quality, aesthetics, escapism and …

Purpose The purpose of this paper is to examine the effect of the dining experience
including food quality, service quality, convenience and ambiance on overall satisfaction …

Commercial gentrification in contemporary cities is fed by the Instagrammable nature of a
growing number and variety of consumption spaces. A prominent example is the rise of …

The purpose of this study is to examine how emotions mediate the impact of a holistic
servicescape-physical and social-on post-consumption outcomes in the performing arts …

This paper examines the role of museum atmosphere in affecting brand trustworthiness,
perceived quality, visitor satisfaction, and visitor behavioral intentions in a museum context …

This study investigates whether AR innovations will positively contribute to the visiting
intentions of young people. We collected data from 402 Gen Z participants in the museum at …

The digitalisation of museums is critical for preserving cultural artefacts and for public
education. However, what digitally attracts younger generations to cultural heritage displays …