This paper reports a theme‐based structured systematic literature review of the growing
body of marketing research about elderly consumers. By synthesizing, explicating, and …

This review aims to assess the most prevalent disruptive technologies of the past decade
and evaluate them from a dual perspective. This study utilises the technology life cycle …

The spread of COVID-19 has sparked interest in consumer experience research in
contactless technologies and related industries in which no human factor is involved during …

This study bridges a gap in AI acceptance literature by integrating Time Perspective Theory
with the Technology Acceptance Model by examining how time orientations influence AI …

While self-service technologies (SSTs) enable customers to produce services such as food
ordering, hotel check-in, and retail store checkout on their own, they involve the use of …

Purpose The purpose of this research is to understand whether service robots can
safeguard servicescapes from deviant consumer behaviour. Using routine activity theory …

Purpose This study aims to investigate the impact of virtual tours on the engagement and
travel intentions of older adults, emphasizing the role of emotional and informative content. It …

Older consumers' adoption and consumption of technologies continues to be an important
research area. However, marketing scholarship on this topic risks unintentionally smuggling …

While COVID-19 has accelerated digital transformation, increasing labor costs and 52-h
workweek rules are replacing human labor with self-service technologies (SSTs). Self …

Self-delivery boxes reduce delivery and pick-up costs significantly, and are helpful for
alleviating the “last mile delivery” problem. The goal of the current research is to examine …