The fast-growing interest in de-internationalization research calls for a comprehensive
synthesis of extant literature to identify paths for future research. We have responded to this …

This paper focuses on how firms use exploitation and exploration to develop strategic agility,
and how strategic agility impacts the international performance of firms from emerging …

Almost 30 years after Anderson and Gatignon systematically conceptualized various entry
modes, the scholarly research on their performance effects has accumulated a large amount …

Purpose–Endogeneity is a potential threat to the validity of international marketing (IM)
research. The purpose of this paper is to draw the attention of IM researchers to issues of …

Despite their increasing practical and theoretical significance in a globalizing world,
marketing capabilities in an international context and their inter-organizational dispersion …

E-business user agreements are seldom read but almost always accepted by users. We
present an in-depth analysis of e-user agreement issues using textual data on Terms of …

The study tested whether entrepreneurial marketing (EM) can create unique resource
advantages for startups and small firms and compensate for late market entry. The authors …

The phenomenon of servitization paired with digitalization has resulted in an emerging
research stream referred to as digital service innovation (DSI). DSI has attracted much …

The intensifying presence of multinational enterprises (MNEs) in emerging markets is of
continued interest to strategy and international management scholars. In terms of theory, we …

This study identifies the effect of firm performance, especially efficiency, on firm survival. This
study applies efficiency calculations using a translog model based on both time-invariant …