Consumer resistance is one of the major causes of failure of any innovation. Despite rising
academic interest, the non-adoption of digital innovation or consumer resistance has …

Over the last two decades, motivated by the continuous evolution of the technology‐driven
retail environment, researchers have studied various aspects of online consumer behaviour …

Recent studies found that smartphone usage has become an addiction nowadays,
especially among young consumers. The abuse of these digital devices affects individuals' …

This study aims to empirically measure the distinctive characteristics of customers who did
and did not order food through Online Food Delivery services (OFDs) during the COVID‐19 …

The advent of Internet heralded the rise of scalable educational technology dubbed as
massive open online course (MOOC). Easy to use, access, economical as well as flexible …

The COVID-19 pandemic has impacted consumers' lives and their shop** patterns,
leading them towards mobile commerce. To address current shop** circumstances, an …

This study examines the impact of social media influencers'(SMIs) intimate self-disclosure,
environmental concern, and spending self-control on consumers' sustainable food purchase …

Abstract Consumers use increasingly Near Field Communication mobile payment to buy
products and services. However, the adoption of NFC mobile payment varies by individual …

As chatbots become more advanced and popular, marketing research has paid enormous
attention to the antecedents of consumer adoption of chatbots. This has become …

On-demand radio has radically changed the definition and essence of the radio landscape,
providing consumers greater flexibility to manage their content consumption anytime and …