Exploring consumer intentions to continue: Integrating task technology fit and social technology fit in generative AI based shop** platforms

D Chakraborty, C Troise, S Bresciani - Technovation, 2025 - Elsevier
This study explores the significance of task-technology fit (TTF) and social-technology fit
(STF) in generative AI-based shop** platforms. Examination of this integration can …

Examining generative AI user continuance intention based on the SOR model

T Zhou, X Ma - Aslib Journal of Information Management, 2025 - emerald.com
Purpose The purpose of this research is to examine generative artificial intelligence (AI) user
continuance intention based on the stimulus-organism-response model …