Ethnocentrism refers to the intense preference for domestic products or a moral obligation to
buy domestic products. With an extraordinary amount and variety of foreign goods and …

The purpose of this research is to examine the influence of consumer attitudinal dispositions
on purchase intention toward foreign products and to determine which socio-cultural …

Practitioners in marketing impulse of understanding consumer behaviors than before.
Recent studies showed that consumer's enthusiasm towards foreign brands was declining …

Malaysia is one of the Asian countries that triumph in producing national car with an
outstanding achievements in automotive industry. Nowadays, Proton and Perodua are the …

There is limited knowledge about which factors underlie consumers' preferences for
domestic food products. We used a non-hypothetical multiple-price list experiment to …

Emotional branding is a powerful branding strategy that has a significant influence on
consumers final purchasing decisions, and marketers have used it extensively. The purpose …

This study aims to explore the antecedents that lead a consumer to create and participate in
an anti-brand community. A qualitative exploratory study based on the netnography method …

Consumer ethnocentrism is an essential concept that plays an important role in marketing
management as it helps resonate a person's purchase intentions towards foreign and local …

The aim of paper is to give review of scientific researches about consumer ethnocentrism as
highly exploited theme in current situation of globalization and loss of ethnic identity …

ABSTRACT With 'Make in India'initiative at national level, encouragement is given by
government for local or domestic investment and manufacturing. Smartphone industry is …