The main objective of this study is to examine how digital marketing strategies can be put
into practice and integrated into the actual operation of luxury fashion brands. To do this, the …

Nowadays, consumers use information devices to use products and services through
various channels. Omnichannel promotes sales improvement by allowing businesses to …

In the dynamic contemporary business environment, the efficient optimization of
organizational operations is crucial for companies to maintain competitiveness and secure …

Purpose This research aims to examine the integral elements of omnichannel retailing, an
evolving approach that blends online and offline shop** experiences. It focuses on how …

This study proposes an extended Stimulus-Organism-Response framework that investigates
perceived seamlessness and product information as drivers of omni-channel shop** …

The research purpose is to contribute to the understanding of the COVID-19 pandemic
impact on the intensification of commercial transactions on the mobile channel (m …

The incapacity of the present marketing data management system to evaluate and process
the association between marketing data provides uncertainty regarding the qualities of the …

Purpose: This study aims to respond to essential queries regarding significant impacts the
Korean Wave had on the music business especially in light of K-pop's explosive growth on …

A retraction is the removal of an article from the scientific record at any time after its
publication. This study investigates the characteristics of retracted articles in marketing. A …

Abstract According to the Content Marketing Institute, 93% of online experiences start with
search. That is the explanation search. That's why search promoting is a crucial procedure …