This article presents a hybrid literature review on the relationship between motherhood and
consumption, encompassing academic research in Business, Management, and Cultural …

To date, customer education has been framed in terms of one-way information provision, at
odds with much of the literature on meaning co-creation. Drawing on an ethnography of a …

We investigate the associations between political ideology and heterogeneous consumer
preferences for food values. Marketing literature emphasizes the polarizing role of political …

The influence of political ideology on individuals' behavior and their endorsement of social
policies is pervasive, and its impact on their economic and social well-being is …

Purpose The phenomenon of global brands taking a stance on crucial, yet polarizing, socio-
political issues, namely global brand activism, is rising. However, how consumer views on …

Implicit self-theories posit that individuals ascribe to one of two beliefs regarding the self: an
incremental theory motivated by learning goals and an entity theory motivated by …

Purpose Local food impacts tourist satisfaction and drives the choice of a tourist destination.
However, it is not clear which attributes of local food products drive tourists' preferences …

Search advertising involves the purchasing of an ad's position at the top of a search engine
results page and accounts for more than 40% of all digital ad spending in the United States …

Abstract Information about the ideological orientation of social media users is crucial to
analyse a large number of social issues. However, the lack of structured data about users' …

Adults do not engage in enough physical activity. Investigating cognitive and physiological
factors related to improving this behavior—and reducing health risks—remains a public …