Is there a global multichannel consumer?

CB Rippé, S Weisfeld-Spolter, Y Yurova… - International Marketing …, 2015‏ - emerald.com
Is there a global multichannel consumer? | Emerald Insight Books and journals Case studies
Expert Briefings Open Access Publish with us Advanced search Is there a global multichannel …

E-loyalty in fashion e-commerce: an investigation in how to create e-loyalty

E Hansen, E Jonsson - 2013‏ - diva-portal.org
The e-commerce is growing among customers and also the companies are more active
online. One industry that focuses on customer experience is the online fashion industry. In …

Cultural values adapted to individualism–collectivism in advertising in Western Europe: An experimental and meta-analytical approach

J Hornikx, E de Groot - International Communication Gazette, 2017‏ - journals.sagepub.com
In international communication, adaptation of messages to the audience's values has been
prominently studied. In advertising, a meta-analysis of experimental studies showed that ads …

Analysis of efficiency and profitability of franchise services

CJ Garcia Martin, A Medal-Bartual… - The Service industries …, 2014‏ - Taylor & Francis
The present study analyses the relative efficiency of franchise services and characterises the
best companies, confirming the relationship between efficiency and profit. These companies …

Специфика адаптационной стратегии гостиничных предприятий в периоды кризиса

МЮ Лайко, ЕЛ Ильина… - Промышленность …, 2015‏ - cyberleninka.ru
В статье изучается специфика адаптационной стратегии гостиничных предприятий в
период кризиса. Рассмотрены определения понятия маркетинговой стратегии …

[PDF][PDF] E-marketing model for business websites to increase customer trust and E-loyalty

A al Adwan, K Aladwan - … Journal of Business And Social Science, 2019‏ - researchgate.net
The need for business websites to market themselves has been growing exponentially due
to the rapid increase in competition amongst the vendors. Improving their marketing …

Effect of marketing strategy adaptation on knowledge exploitability

L Nurcholis - Jurnal Aplikasi Manajemen, 2022‏ - jurnaljam.ub.ac.id
The objectives of this research is establishing a theoretical model to explain the effect of
marketing strategy adaptation on knowledge exploitability. The research is a modeling …

[كتاب][B] Çeviribilim ve reklam çevirileri

BÖ DOST - 2022‏ - books.google.com
Çeviribilimin disiplinlerarası doğası diğer disiplinlerle iç içe olmasını ve karşılıklı olarak
birbirlerine katkı sağlamalarını beraberinde getirmiştir. Çeviribilimin bu özelliğinden yola …