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Customer loyalty: a review and future directions with a special focus on the hospitality industry
Purpose This article aims to provide a summary review of what is already known about
customer loyalty and identifies some emerging issues that play an important role in it. As a …
customer loyalty and identifies some emerging issues that play an important role in it. As a …
[HTML][HTML] Transforming consumers' intention to purchase green products: Role of social media
This research aims to examine consumers' green product purchasing intentions and
observe how social media marketing (SMM) and social media usage (SMU) actively …
observe how social media marketing (SMM) and social media usage (SMU) actively …
The impact of customer relationship management and company reputation on customer loyalty: The mediating role of customer satisfaction
This study investigates the impact of customer relationship management (CRM) and
company reputation on customer loyalty with customer satisfaction mediating the relation …
company reputation on customer loyalty with customer satisfaction mediating the relation …
Impact of service quality on customer loyalty and customer satisfaction in Islamic banks in the Sultanate of Oman
This study attempts to examine the impact of service quality on customer loyalty and
customer satisfaction using the SERVQUAL model for four main Islamic banks in the …
customer satisfaction using the SERVQUAL model for four main Islamic banks in the …
[HTML][HTML] Why not green marketing? Determinates of consumers' intention to green purchase decision in a new develo** nation
Consumers are paying close attention to green products to reduce the environmental impact
on health issues. As the scope of this research, this current study focuses on determining …
on health issues. As the scope of this research, this current study focuses on determining …
Effects of service quality and customer satisfaction on loyalty of bank customers
Abstract Service quality and customer satisfaction are parts of factors that influence customer
loyalty to bank services. Both are necessary to be fulfilled in order to gain customer loyalty …
loyalty to bank services. Both are necessary to be fulfilled in order to gain customer loyalty …
I want it my way! The effect of perceptions of personalization through augmented reality and online shop** on customer intentions to co-create value
As technology further expands, the relationship between customers and organizations
becomes even more idiomatic, as witnessed by personalized recommendations on websites …
becomes even more idiomatic, as witnessed by personalized recommendations on websites …
Chatbot e-service and customer satisfaction regarding luxury brands
M Chung, E Ko, H Joung, SJ Kim - Journal of business research, 2020 - Elsevier
This study was undertaken to analyze whether luxury fashion retail brands can adhere to
their core essence of providing personalized care through e-services rather than through …
their core essence of providing personalized care through e-services rather than through …
Consumer informational privacy: Current knowledge and research directions
In the current age of information and big data, consumer informational privacy has become
an important issue in marketing. Besides being worried about the growing collection …
an important issue in marketing. Besides being worried about the growing collection …
A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists
Y Jeong, S Kim - Asia Pacific Journal of Marketing and Logistics, 2020 - emerald.com
Purpose The purpose of this paper is to explore structural relationships between quality,
destination image, perceived value, tourist satisfaction and destination loyalty with emphasis …
destination image, perceived value, tourist satisfaction and destination loyalty with emphasis …