Community shared energy storage projects (CSES) are a key initiative for maintaining grid
stability in the process of advancing the low-carbon transition of energy systems …

Social media influencer (SMI) marketing implemented by tourism and destination managers
has attracted widespread academic attention in recent years. Efforts have been made to …

Virtual streamer has been utilized in the field of destination marketing where it has gained
considerable success. This study develops an emotional richness–streamer attractiveness …

Purpose Short-form video advertisements have recently gained popularity and are widely
used. However, creating attractive short video advertisements remains a challenge for …

Artificial intelligence (AI) has given us social robots that interact with us in everyday life. As
chatbots, they are sometimes the first point of entry for contacting a brand. Trends have …

Purpose The surge of social media as a pivotal platform for individuals to access travel-
related information has become increasingly significant. Drawing upon social-technical …

This quantitative deductive study explores the influence of celebrity social media influencer-
based short video marketing on tourist conation. The study also explores the intervening …

Although many studies reveal the effects of social media on destination choice or image,
scant research investigates viewers' dynamic psychological nature induced by social media …

The aim of this research was to investigate the influence of students' beliefs of ChatGPT on
their intentions to use it for learning English as a second language (ESL). The Theory of …

Examining the intersection of check-in tourism and travel vlogs within the context of Zibo,
China—a destination popularized on social media platforms for its barbecue culture—this …